Why doesn’t Google build a time tracking software and take the market?

Time tracking is indeed big business. We estimate that the current value of all the time tracking software businesses is in the region of $100B, it’d be absolutely worth it for Google (Alphabet) if it could grab 1/3 of that.

But time tracking is not part of Google’s focus, it would not fit well within its current product offering, and time tracking is actually a very broad space that is best served by niche players targeting various segments. Google can’t do it all, and so ultimately it’d be very difficult for Google to gain that 1/3 market share or even close to it, and they have what they would consider more interesting things to focus on.

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