Overview
I’m just going to come right out and say it: scaling a company is not an easy job. Every founder will tell you exactly the same thing.
You’re going to need a combination of things to make it happen: strategic execution, the right team, and, most importantly, a great product.
At Jibble, we’ve managed to win enterprise contracts of over US$300,000 per annum with very limited sales contact! We’ve even closed huge deals with several companies including Tesla, Harvard, Hyundai, to name a few. And that’s all on the strength of our product.
Here’s how we did it – and how you can too:
- Create a product that your customers will LOVE
- Make it easy for people test it out
- Let your product do the talking
- Offer value where you can
1. Create a product that your customers will LOVE
You’re not going to win enterprise contracts with a product that doesn’t truly address the needs of your target customers.
A majority of the companies who use Jibble for time tracking love it because it’s dead easy to use.
We made sure of that, creating a user interface that’s intuitive, simple to navigate, and quick to pick up, no matter your tech experience.
But ease of use is just the beginning. We know that businesses need more than just a tool that’s simple—they need one that delivers. That’s why we’ve packed Jibble with powerful features that help businesses save time, improve productivity, and streamline operations. That includes GPS tracking, facial recognition for secure clock ins, automated timesheets, overtime tracking, and more.
We also make it a point to listen to our users, constantly refining and improving based on their feedback to ensure Jibble meets their needs. Whether it’s seamless time tracking, powerful integrations, or insightful reports, every update is designed to solve real problems and add real value.
At the end of the day, a product that truly helps its users doesn’t just attract customers—it creates loyal advocates. And that’s what you should be striving for.
2. Make it easy for people to test it out
Ever notice those free sample booths along grocery aisles? I reckon you’ve even tried a few yourself.
Well, there’s a reason why companies still use this rather old sales tactic and why it works.
The idea is simple: let customers try the product before they buy it. When they experience the quality firsthand, they’re more likely to make a purchase.
The same goes for software products.
At Jibble, we offer our users a 100% FREE time tracking plan for unlimited users. By letting our users track time, manage attendance, and generate reports at no cost, we allow them to see firsthand how Jibble improves efficiency. This approach builds trust and confidence, making it easier for companies to upgrade when they’re ready.
A majority of users who start on our free plan eventually subscribe to our paid plans, because they see how Jibble can drive their business forward.
Offering a free plan also significantly expands our reach and broadens our market pool. With no barriers to entry, potential customers can try our platform without any commitment, which leads to greater exposure and higher conversion rates down the line. It’s a win on all fronts.
3. Let your product do the talking
The best sales strategy is a great product.
I’ve seen so many companies pour in their resources on ads and aggressive sales tactics, only to struggle with retention and long-term growth.
You see, paid marketing can only get you so far. But organic growth driven by a truly great product keeps working long after the ads stop. When customers genuinely love your product, they share it, recommend it, and keep coming back—creating a ripple effect that brings in more users at no extra cost.
Despite having no dedicated marketing team, Jibble has secured contracts with major organizations like Tesla and Harvard University— and these companies came to us!
We’ve had a US software company that only started using Jibble for one department and within months they reached out to us asking if they can roll it out for their entire workforce of 10,000 employees. The same happened to a UK construction company once. The manager started using Jibble, liked it so much, and ended up rolling it out to their 3,000 staff.
A good chunk of our user base really started using Jibble after being recommended by friends and colleagues. I like to call these people “Jibble evangelists“. They basically do the selling for us.
This is the ripple effect I was talking about. When you create a product so great, people will naturally spread the word. That’s what successful companies do! Even Tesla spends almost nothing on paid marketing. Their cars do the talking.
The premise here is simple: when your product is truly valuable and solves real problems, it doesn’t need to be forced on people. Word of mouth does the heavy lifting. Customers become your best marketers, driving organic growth with minimal effort.
4. Offer value where you can
The work doesn’t end after users buy your product. In fact, that’s just the beginning. The real opportunity to build long-term relationships and foster loyalty comes after the sale.
In Sales, our team’s primary focus is helping the client—that’s our main goal. We provide solutions to their challenges and assist them in resolving their problems through our system. It doesn’t matter if they choose the free plan; as long as we help them solve their problem, it’s a win for us.
We also provide our users with easy access to valuable content—whether it’s guides on time tracking best practices, industry insights, labor laws, or detailed tutorials to help them maximize Jibble’s features.
This strategy is another thing that sets us apart. We don’t just sell software—we build partnerships. Whether a company is using our free plan or an enterprise subscription, we treat every user as a valued customer. By focusing on their success, we create an experience that keeps them coming back and encourages them to spread the word.
Final Thoughts
There’s no shortcut to growing your company, but putting your focus on the right things can make all the difference.
A product that truly solves a problem, delivers value and practically sells itself will be your biggest advantage in a competitive market. When your product resonates with customers, word-of-mouth spreads, retention improves, and enterprise contracts become easier to close—even with minimal sales contact!
But here’s the thing—this doesn’t happen by chance. It takes a relentless focus on user experience, continuous improvement, and listening to customer feedback. The best products aren’t just built; they evolve.
At Jibble, we’ve been lucky to realize these key strategies early. It’s what has helped us grow into the company we are today, proving that when you put the product first, growth follows.
Here’s hoping these strategies help you do the same. Cheers!
